Azra (the illustrator behind @garlicmogo) is a product of global influences. Born in Canada with roots from Kutch and Tanzania, along with having lived in Europe, she creates art with the aim of showcasing a diverse representation of the world in her work.
Fara Coffee has entered into a partnership with artists such as Azra. And as a show of support, 5% of all proceeds will be shared with our featured artist.
How it all started
Hello, I’m Fahiye Farah and I’m the founder of Fara Coffee Roasters. Fara Coffee has been in the works for close to six years. I was first introduced to specialty coffee while working at a well-known coffee company as a University student, in Toronto. I had no idea that a simple cup of coffee had body, acidity, and various fragrances. I looked up how to roast coffee and a few tutorials later, I was roasting green coffee beans purchased at The Green Beanery in Toronto - the only place I knew that sold the special kind in small quantities. The process at home was a lot of work and required constant adjustment, but the result? It was surprisingly good. So I took a leap of faith and left my home city of Toronto to move to Alberta, Canada to get a better paying job, allowing me to save money more quickly and efficiently to turn my passion into a business. Fast forward to 2017, and I’m getting on a plane to Hong Kong with an objective to buy a commercial roaster. I searched high and low for the perfect machine that would allow me to bring my vision to life. A couple of months later, the commercial roaster was in Canada and I could get to work. The learning process continued over the next two years and in April 2020 Fara Coffee was born. Fara coffee is focused on providing quality roasted coffee with packaging designed by artists. Each year, we select one artist and enter into a profit-sharing arrangement, where 5% of revenues go to the artist. We hope that you will enjoy what we have created together.
There are many factors that go into evaluating a coffee, its fragrance, body, acidity, and balance. Each category gets a score between 6-10 with specialty coffee usually receiving a final score of 82+. To maintain this level of quality, attention and care in all levels of the supply chain is key.
A new origin is chosen every couple of months. The process starts with researching our potential supplier and if all is good, we move to the next stage. Getting Ben to design our new label! His artwork uses references from the region, which makes our packaging stand out and piques the curiosity of the viewer to learn more.